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Case Study : New Product Launch: Positive formulary* success in 100% of the targeted accounts within 8 months

Issue

  • New product launch
  • Limited market access capabilities in priority CCG/Health Boards
  • Short time frame to gain positive formulary positioning

Action

  • OUTiCO intelligence used to prioritise key customer targets across 25 priority CCG/Health Boards
  • 3 OUTiCO Multi-Channel Account Managers deployed for 288 days over 8 months
  • 8 month project focused on a mixed payer group including Medicines Management, Commissioners and Chief Pharmacists

Outcome

  • 100% of the 25 CCG/Health Board positively positioning product on formulary
  • Relevant database of key customers across all accounts
  • 82% coverage of cross functional Payer/HCP target list spanning 30 CCGs
  • Over 300 payer contacts during project duration
  • Formularies gained generated sales over 263k within first 12 months

*An official list giving details of prescribable medicines

If you would like to see a case study for any other disease area, we can help. Why not get in touch for an informal discussion about your commercial challenges? Call us on 0330 223 0300 or visit www.outico.com today.

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