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Commercial Solutions

Commercial Solutions

Built for evolution in healthcare and transformation in engagement.

Providing strategies designed to improve disease management and patient outcomes through defining and managing the product lifecycle and patient journey.

Transforming engagement through specialist teams and resources. Delivering depth of integration between people, channels and platforms, building a tailored and personalised experience for the customer and patient.

Our Specialities

Product Fostering

Our full-service commercial solution. We take full responsibility for all aspects of brand growth and management globally.

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Product Fostering

We take full responsibility for all aspects of brand growth and management globally. Our product fostering will develop and execute your winning brand strategy, from start to finish.

We will maximise your brand performance through strategy, promotion, sales resource, data and insights, digital implementation, and supply chain and distribution – measured against agreed KPIs.

Our full service commercial solution supports your launches, extending your existing brand lifecycle and creating brand value to drive revenue and market growth.

Omnichannel Marketing

Optimising customer engagement, embracing technological advancements and digital approaches that give pharma more effective ways to engage with healthcare professionals.

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Omnichannel Marketing

From strategy through to implementation, informed by data insights and analytics of your current customer engagement, we design specific omnichannel journeys to activate and excel your customer engagement.

We ensure potential customers have access to on-demand quality, relevant, medical content at any stage of their decision process.

This delivers a greater focus on flexibility of approach and quality of engagement with the goal to drive treatment optimisation through customer engagement for better patient outcomes.

Resourcing

Recruiting, outsourcing and managing talented people and teams. Engaged in the strategy, customer and patient lifecycle journey, aligned to your culture and values to accelerate performance and drive value.

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Resourcing

We deliver service excellence across direct to headcount recruitment, outsourcing, and vacancy management teams.

By combining market knowledge, flexibility and pulsed resource, we can conquer any brand or geographical challenges. Our expertise is underpinned by proven recruitment processes, a breadth of industry experience, and extensive nationwide capacity. This powerful combination enables us to consistently deliver talented people, making an impact in your business.

We partner with companies to resource exceptional people across a variety of disciplines, including sales and marketing, market access, medical devices, nursing, commercial and executive roles.

Data & Insights

Supporting brand optimisation and operational excellence through transformational intelligent insights and digital solutions.

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Data & Insights

Our data and insights allow us to optimise everything we do, highly valuing all available information By placing an emphasis on the accuracy of collection, recording and storage, you can trust the data we bring to each project. Combining many pieces of information into complex analyses, we provide effective insights through predictive modelling and analytics, rather than making decisions by adapting ageing outputs to the modern reality.

Before the world of big data, companies relied on hindsight to reflect on performance making insight open to interpretation or based on experience, and intuition. We maximise our vast data and harmonise this information to understand the needs of brands and organisations into the future.

Healthcare Solutions

Working in partnership with payors and patients to implement services that increase engagement with, and knowledge, of treatments resulting in improved health outcomes.

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Healthcare Solutions

We use draw on our unique combination of capabilities to design, implement and evolve healthcare pathways, improving patient outcomes and meeting the needs of commissioners and payors.

Deep understanding of clinical care underpinned by data and insights, clinical system intelligence, multi-channel patient engagement, resourcing excellence and supply chain capability means that we can design and rapidly implement solutions which wrap around patients and respond to their evolving needs.

The integration of our multi-channel patient engagement platform and electronic health records with our data and insights capability means our team and payors have real-time access to meaningful information leading to services that continuously drive payor value and improve patient care.

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COMMERCIAL & CLINICAL

PHARMA SERVICES

What makes us different?

Transforming data into customer relationships

We understand the real challenge for pharma companies - getting access to healthcare data isn’t the problem, but blending it all together to paint a clear picture of insights, leading to excellence in implementation is.

Using real-world data in our unified environment, we transform these data into actionable insights, and partner with companies to build a meticulous implementation strategy. With focused channel investment, digital expertise and exceptional people, we have everything under one roof for brand optimisation – a first for our industry.

Our mission is to revolutionise the healthcare industry, partnering with companies to unlock data for meaningful change, and setting a new standard in intelligent brand optimisation.

Related Case Studies

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Meticulous implementation plan resulting in outstanding market share gain

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New Product Launch: Positive formulary* success in 100% of the targeted accounts within 8 months

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Insight-driven product launch achieved growth from £48k -£4.5M

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C&C Medtech Services

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