Issue

Previous static online order capture solution had no ability to target customers, promote self-service and grow sales using modern e-commerce features. It also offered limited opportunity to reduce cost to serve customers.

Action

In May 2016, Uniphar implemented a new digital platform with tight integration to our EPR via Live Web Services

• Magento solution developed and released May 2016 with tight integration to our EPR via Live Web Services
• We have a one platform solution tailored to our customers’ needs in Retail, Hospital & Vet

Sales Growth features:

• Live Pricing & Stock
• Intelligent search to drive product discovery and results weighted on business opportunity
• Customised Homepages for better shopping experience & streamlined path to purchase
• Promotional Carousels
• Product mapping to promote margin opportunity v competitor products
• Customer segmentation
• Customer communication via Notifications and Email Marketing

Customer Self-Service Features:

• Customised A/C dashboard
• 12-month history of Invoices and Statements
• View Orders
• Re-Order Online Orders
• Create returns

Outcome

• From 2016 to 2019, online revenue increased by 143% growth.
• 50% growth in self-service, significantly reduced cost to serve customers.
• Migration to Magento 2.3 planned for June 2020