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Market-leading B2B ecommerce platform drives Supply Chain revenue growth

Issue

Previous static online order capture solution had no ability to target customers, promote self-service and grow sales using modern e-commerce features. It also offered limited opportunity to reduce cost to serve customers.

Action

In May 2016, Uniphar implemented a new digital platform with tight integration to our EPR via Live Web Services

  • Magento solution developed and released May 2016 with tight integration to our EPR via Live Web Services
  • We have a one platform solution tailored to our customers’ needs in Retail, Hospital & Vet

Sales Growth features:

  • Live Pricing & Stock
  • Intelligent search to drive product discovery and results weighted on business opportunity
  • Customised Homepages for better shopping experience & streamlined path to purchase
  • Promotional Carousels
  • Product mapping to promote margin opportunity v competitor products
  • Customer segmentation
  • Customer communication via Notifications and Email Marketing

Customer Self-Service Features:

  • Customised A/C dashboard
  • 12-month history of Invoices and Statements
  • View Orders
  • Re-Order Online Orders
  • Create returns

Outcome

  • From 2016 to 2019, online revenue increased by 143% growth.
  • 50% growth in self-service, significantly reduced cost to serve customers.
  • Migration to Magento 2.3 planned for June 2020

Related Case Studies

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Uniphar focuses on category development to maximise margin for pharmacy customers.
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