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Meticulous implementation plan resulting in outstanding market share gain

Issue

  • New client, recent product launch
  • Sales line flat
  • New CCG relationship

Action

  • Develop CCG relationships and grow internal networks quickly
  • Use neighbouring CCG networks to influence decision making
  • Understand CCG priorities and focus on driving forward the solution
  • Agree a brand conversion strategy and implementation plan
  • Ensure ongoing support is maintained

Outcome

  • 389% sales growth in 5 months
  • Market share gain from 10.9%, in May 2019, to 57.8% in September 2019
  • 20 compliant business driving activities via multi-channel method

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