“Pharmacist led - Uniphar Supported”
For the independent pharmacist, life is the consumer brand.
There is a new board of management, where the pharmacist members influence and dictate the direction of the brand development – it is their brand now. The costs of membership are minimal, with 100% of the paid membership fees being spent on supplying services to the members.
The Restructured Model Makes Sense
This will allow members to understand where they can improve profitability, as well as benchmark themselves against other symbol group member’s and other pharmacy groups. Typical savings in the first full year to an average pharmacy which acts on the recommendations provided, will add five figure sum to the bottom line! Not bad when you remember that Uniphar is providing these systems at no cost, to the members of life pharmacy.
National Brand Marketing
Building Consumer Awareness
National TV & Radio
There is another significant investment commitment that Uniphar has made to the members of life pharmacy, which is to contribute a substantial six figure sum every year, into the members national marketing fund, topping up the members own contributions. This substantial marketing fund enables the life members to purchase national scale advertising campaigns month after month, year after year, driving brand awareness and footfall into the pharmacies. (see examples below)