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Driving 70% increase in Market Share via our multi-channel Account Management solution


Monthly Sales and  Market Share

The Challenge

  • Newly acquired product for our client
  • Limited market intelligence in place
  • Head to head competition with one other brand
  • Anticipated ‘Market access’ improvements for competitor brand
  • which would threaten client revenue
  • Targeted focus to defend/grow brand opportunity

The Solution

  • OUTiCO intelligence used to prioritise UK CCG/Health Boards in line with market access and value
  • Initial target cohort of 40 CCGs identified
  • 3 OUTiCO Multi-Channel Account Managers deployed for initial commitment of 225 days
  • 7 month pilot project focused on a mixed Medicines Management and Specialist Hospital customer base


The Outputs

Prescription Cost Trends for Chosen CCG / Wales HB


All Contacts by all MCAMs to date

Monthly Sales and Market Shares in CCGs worked by OUTiCO

Prescription Sales vs Previous Growth for Chosen CCG / Wales HB