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Category Management

Retail Services

Category Management

Delivering profitability through effective category management

Category Management Solutions

Introduction

Many consumer decisions are made without any help from your sales staff. Your pharmacy, its layout, shelves and signage, are selling to your customers. The question remains: are you maximising the opportunities of your shelf space? That's why Uniphar have put an expert team in place to develop a solution for the Pharmacy market.

Understanding the challenges

LinkUp Category Management is a service that works with your pharmacy on an individualised basis to determine how to best capitalise on what category management can do for you. We understand the challenges facing pharmacies today and more importantly, we know how to work with them.

  1. Are you carrying current popular lines, or is your pharmacy full of depreciating stock that isn't selling?
  2. Is your customer really finding what they are looking for?

Your floor layout (or macro layout) is essential to the flow of your pharmacy. A cluttered floor is off-putting and difficult to manoeuvre in. Equally important are the shelf layouts (or planograms); where key lines are merchandised and how the visual flow is carried out can attract or deter a customer

Competitive advantage

LinkUp Category Management is available exclusively to LinkUp customers. For every pharmacy model, whether you have a rural pharmacy, or one on a high street, there is a benefit for every part of your business.

  1. Better customer offer
  2. Increased margins
  3. Enhanced stock sell through
  4. Improved productivity
  5. Higher customer satisfaction
  6. Repeat custom

 

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